Digital Strategy for Insurance Abstract: In the recent times, we are compelled to nod our head to the fact that the concept of insurance has remain unchanged over years from its origin, but the other aspects which are associated with insurance businesses are continuously changing day-by-day for the betterment of industry. Even there are certain testimonials to confirm the ongoing paradigm shift in industry includes gradual increase in number of insurance companies, growing customer demands, improvisation in regulations by the authority, government’s strategic move towards the tax exemption for investment in insurance, promotions in daily newspapers and branding advertisements in televisions to create awareness, launch of innovative products to target explicit customer segments and surge in the foreign direct investment (FDI) limit to 49%, etc. Whereas on the other hand in strategic viewpoint, the intricacy involved in running the successful operation is not by capitalizing...